‘Staying Safe’ is one of the five outcomes of the ‘Every Child Matters: Change for Children’ programme that has been taken forward since 2003.

Staying safe is also a central requirement of education using the internet, email and other digital technologies.

Until now, none of us have known exactly how aware everyone else is, of E-Safety issues.

So in order to find out, the DCSF has undertaken a research programme into this very issue. The main aim of this research was to measure and track parents’ and children’s awareness, attitudes and reported behaviour across the various safety issues covered within the Staying Safe Action Plan and the Byron Review of 2008.
The results of this research will be used to inform further campaign development and priorities.

These results will also measure progress of the collective communications efforts, (although it will not be used to determine the success of any individual communications activity or campaign).

What it does however is establish some benchmark levels of awareness among parents and children, along with the awareness of some of the communications materials currently available to parents and children of young people.

The full report is available to view here. The executive summary can be found on pages 5-8.


Published: 20/04/2010 11:26:26